The definition of About Us web page
I would like to begin this write-up by qualifying what makes a tremendous About Us web page. The rationale for that is that some About Us pages look superb however have horrible content material while others look horrible however seize your consideration instantly. The checklist I’ve compiled listed below are based mostly on the truth that they:
- Get the purpose throughout
At the start an About Us web page has to get a degree throughout. Every part else is totally and totally ineffective except the content material and the format is reaching a purpose. That purpose is to inform the person who you’re by displaying them what you are able to do for them or have carried out for others.
- Provide the data you want
Some About Us pages spend the entire time speaking about what it’s that the corporate does and nothing concerning the workers members. Some do the alternative. Except the web page offers the knowledge that you just want based mostly on the kind of web site you’re on then it gained’t make the checklist.
- Provide you with social proof, testimonials and different authenticity statements
An excellent About Us web page at all times must have some point out of previous successes, achievements, social proof, and so forth. Giving concrete examples of why your web site or weblog is price studying is extraordinarily necessary for these pages.
- Don’t let design components negate the efficiency
A few of the About Us pages I’m about to point out you’ll make you weep as a result of they’re so lovely. Some not a lot. However it is very important word that I haven’t included any pages on right here purely as a result of they give the impression of being good. This final dot level is all about that Blue-Shirt Trust; so long as the design doesn’t detract from the message I’m cool with nonetheless it seems to be.
I didn’t wish to go in to an excessive amount of element right here as a result of I’m going to speak about some great benefits of every About Us web page as we undergo them. I’m hoping to make use of this publish as a means of displaying you what I imagine you have to be doing by yourself web page.
Particular tip for About Web page conversions
Since scripting this publish I’ve included an Aweber sign up form on my About page and have seen a massively profitable subscriber price. Plainly individuals wish to subscribe to you whereas they’re studying about you!
12 of the most effective About Us pages on the web
Let’s soar proper in and begin taking a look at these About pages. As at all times, you probably have another ideas from websites that I’ve missed please depart a remark and let me know. Much more importantly, for those who don’t like one in every of these pages I might love to listen to why not. Oh, and these are in no specific order. I simply couldn’t do it. Your comments are appreciated.